Built on Trust. Built for Tomorrow.
Calgary basements designed in photorealistic detail before you sign, then built on a completion date we guarantee in writing — 1,000+ since 2011.
1,000+ basements · 4.9 · 13 weeks · $0 deposit
4.9
140+ Google reviews
8×
HomeStars Best Of
A+
BBB Accredited
1,000+
basements since 2011
Built for Tomorrow
Fifteen years and 1,000+ basements in, we rebuilt the entire company for 2026 — every system and process, as if we were starting it today.
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Straight answers in seconds — cost, permits, legal suites, timelines, materials — trained on 1,000+ ReImagine builds, our real pricing, past client questions, and Calgary's building codes.
Try Basement Genius →How we reimagined the company — a process that never really ends
Brainstorming
Planning
Researching
Building
Implementing
Refining
Why ReImagine
Finishing your basement should be the most rewarding project you take on — not the most stressful.
Since 2011, we've built our company around four commitments that take the guesswork out of construction and protect your investment from first sketch to final walkthrough. They're why 1,000+ Calgary families have trusted us with their homes — and they shape everything that follows.
01 · Proven at Scale
1,000+ basements and a 4.9 reputation, earned one project at a time since 2011.
02 · Personal. On Purpose.
The same small team, by name, from your first sketch to the final walkthrough.
03 · Designed Better
Your basement rendered in photorealistic detail before you commit a dollar.
04 · Planned Better
Every trade scheduled to the day, with a completion date guaranteed in writing.
Pillar 01 · Proven at Scale
140+ Google reviews, eight consecutive Homestars Best Of awards (four of them Best of the Best), A+ BBB. Dozens of basement companies have come and gone — we're still here, earning it one basement at a time.
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FeaturedWentworth Basement · Calgary, ABPillar 02 · Personal. On Purpose.
Not a rotating roster of project managers and trades — a small team you'll actually know by name, mentioned in 80%+ of our reviews.
Bo Fric
Founder & President
Founded ReImagine in 2011. He also started Rentfaster.ca — our region's largest rental site — and developed landmark local properties like The Gargoyle House and The ReImagine Ranch. The vision and the standards come from him.
Josh Wallace
Vice-President
Leads everything in the field — every crew and trade reports to him. He's very likely headed construction on more basement builds than anyone else in Calgary.
Peggy Malinowski
Vice-President
Runs the company day to day, books every trade, and leads your pre-construction finalization — hands-on in every single job.
Oscar Fonseca
Lead Designer
Bachelor of Industrial Design and 25+ years in cabinetry and space planning. Meets you on site, then designs and renders your basement himself — so you see it before you sign.
Matt Tubb
General Manager
Second-in-command in the field and your senior project manager — often your first point of contact. He was crucial to the $2.5M Gargoyle House renovation (2024–2026) before returning to basements full time.
Kloe Bay
Office Manager
Keeps your project moving from the office — scheduling, trade coordination and material selections — so no detail slips.
Pillar 03 · Designed Better
See your basement in photorealistic detail — before you sign.
Most contractors hand you a 2D floor plan and ask you to imagine. We design your basement in photorealistic detail — on your home's real measurements — and hand you a complete design package with every free quote, no deposit and no obligation. Here's what's included:
A measured layout and a top-down 3D model of your finished basement.
Photo-real images of your actual rooms, fully finished and furnished.
Drag from your space today to the design vision — same camera, same room.
Your room rendered four distinct ways, each with real product selections.
A narrated walkthrough of your project you can replay and share.
Everything above on one private link — open it anytime, on any device.
See it for yourself — drag the slider to compare the 3D design with the finished reimagining.
Reimagined
3D DesignDrag to compare the 3D design with the finished basement.
A guided walkthrough of the finished design.
Pillar 04 · Planned Better
Most contractors plan reactively. We map every trade to specific days before we open your front door — carpenters Monday, electrical Wednesday, drywall the following Tuesday — and back it with a completion date in writing.
Move-in ready in 13 weeks — or $500 a week until it's done.
We commit to your completion date before construction starts. Miss it, and $500 comes off your final bill every week until we deliver. Our on-time rate is near 100% — the guarantee is in writing anyway.
What clients say
★★★★★
“We spoke with 4 different building companies and chose ReImagine. They had the best reviews, the lowest price, the best warranty, and the project was delivered exactly on the agreed date.”
How we differ
What it costs
Every ReImagine quote is built feature by feature — so you see exactly what drives your number before you sign. Here's where most Calgary basements land:
Beyond basements
When we're not finishing Calgary basements, we build our own showcase projects — the ones where we get to try everything. They're never client work, but they're where our crew sharpens what ends up in your basement.
Financing available
Pay nothing until your basement is finished, then simple monthly payments through our partner Financeit — typically over 5–10 years.
Get your price
Get a ballpark in 1 minute.
Dial it in to a precise estimate.
Lock a guaranteed fixed price.
Since 2011 · 1,000+ basements · 4.9 · $0 deposit
Legal secondary suites
A legal secondary suite is a self-contained home within your home — its own kitchen, entrance, and living space — that you can rent out with confidence. We build to the City of Calgary's code: a separate entrance, egress windows, fire separation, independent heating, and every permit handled end to end, right through to registration on the City's Secondary Suite Registry.
Qualifying suites can also access up to $10,000 through the City's incentive program. We'll walk you through what your basement can become.
Explore Secondary Suites →Where we build
From inner-city Calgary to the fast-growing towns nearby, we bring the same designed-first process and guaranteed schedule to every build.
Questions, answered plainly
Most Calgary basement developments land in a wide range depending on size, bathrooms, a wet bar or kitchen, a legal suite, and finish level. Rather than a rough guess, every ReImagine quote breaks the number down feature by feature with a curated material package — so you see exactly what drives the price before you sign.
A designed plan and a fixed-price quote before you spend a dollar. Free, $0 deposit.
