Question 1

How long have you been in business?

Accepted Answer

We've been building basements in Calgary since 2011 — locally owned the whole time.

Question 2

How many basements have you done?

Accepted Answer

Well over a thousand — probably closer to 1,500 by now, but who's counting? We've been building basements in Calgary since 2011, so they add up.

Question 3

Are you licensed and insured?

Accepted Answer

Yes. We carry $2 million in liability insurance, we're bonded, and we hold a prepaid contractor's license — the standard in Alberta. All of our trades carry their own separate insurance and WCB coverage as well. On top of that, we pull permits and do inspected work on every job, which protects your resale value and your insurance.

Question 4

Why should I choose you over Basement Builders or another company?

Accepted Answer

Basement Builders is a great company with a strong reputation — you won't hear us run anyone down. The honest answer is to compare on what actually matters. Here's where we tend to differ from how most Calgary contractors work:
- See it before you sign: photorealistic renderings, multiple design options, and a curated material package on every quote — not a 2D floor plan emailed over.
- Built around you: custom-designed feature by feature, rather than a standardized package with limited customization.
- Planned upfront: a full build schedule with every trade booked to specific days before we break ground, instead of a rough estimate with trades booked reactively.
- Your schedule, not ours: you pick a start date that fits your life, and we finalize the schedule before breaking ground.
- Guaranteed completion: move-in ready in 13 weeks, or $500/week off your final bill until we deliver — versus an estimated 4–6 months with no guarantee on the date.
- We stand behind the work: a comprehensive 5-year warranty on all parts and labour.
Look at what's actually in each quote and decide for yourself.

Question 5

Can I see reviews or talk to past clients?

Accepted Answer

Yes — we have reviews you can read, and at every on-site quote we provide an extensive list of references. We can also connect you with past clients who've done similar projects. We'd rather you hear it from them than just take our word for it.

Question 6

Do you do small jobs, like just drywall or one room?

Accepted Answer

No — we focus on full basement development projects, so we don't take on small one-off jobs like drywall-only work or a single room on its own. It's how we plan tightly, hold our guaranteed timeline, and stand behind the whole build. If you've got a smaller job, we're glad to point you in the right direction — a quick search for a local handyman or drywall contractor will turn up good options (just check their reviews and that they're licensed and insured).

Question 7

Do you do basement foundations or structural work?

Accepted Answer

No — we're basement finishing specialists, not a foundation or structural contractor, so we don't do foundation repair or structural work. If your basement needs that first (or we spot something at the site visit), we'll let you know and point you toward a licensed foundation contractor. Once it's sorted, we can finish the space.

Question 8

What awards or recognition do you have?

Accepted Answer

We've carried an A+ rating with the BBB since 2011, and we've won the HomeStars Best of Award nine times. On top of that, we've been building basements in Calgary since 2011 with well over a thousand completed, and our designer Oscar brings 25+ years of experience and industry involvement (including past NKBA Prairie Provinces board roles).

Question 9

Are you part of a franchise?

Accepted Answer

No — we're not a franchise. ReImagine is locally owned and operated, and has been since 2011. You're dealing directly with the people who run the company, not a national brand's local outlet.

Question 10

What makes ReImagine different from a general contractor?

Accepted Answer

A general contractor builds all kinds of things; we do one thing — basements — and we do it a lot (well over a thousand since 2011). That focus is the difference: a refined process, a fixed price, renderings before you commit, a guaranteed 13-week timeline, and trades who build basements with us day in and day out. A good GC can finish a basement; we're set up so that basements are all we finish.

Question 11

Who owns ReImagine Builders?

Accepted Answer

Bo Fric has been the sole owner of ReImagine Builders since he founded it in 2011. He brings extensive experience in real estate and construction, and has reimagined some notable properties of his own — including the Gargoyle House and the ReImagine Ranch in Invermere, BC. When you work with us, you're dealing directly with an owner-led, local company, not a franchise.

Question 12

Do you only do basements, or other renovations too?

Accepted Answer

Basements are our specialty and our entire focus — it's what we do, and it's why we're good at it. We don't position ourselves as a general renovation company; that focus is exactly what lets us guarantee the timeline and stand behind the work. [BO VERIFY: confirm whether you take on any adjacent work or strictly basements.]

Question 13

What's your BBB rating?

Accepted Answer

We've held an A+ rating with the BBB since 2011, and we've won the HomeStars Best of Award nine times. We're happy to share links so you can see for yourself.

Question 14

How do I know you'll still be around for the warranty?

Accepted Answer

Fair question — a warranty is only as good as the company behind it. We've been building basements in Calgary since 2011, locally owned the whole time, with well over a thousand projects and an A+ BBB rating. We're not a fly-by-night operation that disappears after the cheque clears; we're an established local company planning to be here for the long haul, which is exactly what stands behind that 5-year warranty.

Question 15

Can you send me your insurance and license details?

Accepted Answer

Absolutely — we're fully licensed and insured (including $2 million liability, bonded, and a prepaid contractor's license), and our trades carry their own insurance and WCB coverage. We're glad to provide the documentation; reach out and we'll send it over.

Question 16

What if I have a problem after the project is done?

Accepted Answer

Reach out to us — that's what the 5-year warranty is for. It covers our workmanship and the materials we supplied, both parts and labour. Let us know what's going on and we'll make it right. We also do a final walkthrough at the end of the build to catch and fix any deficiencies before we call it done, so most things are handled before you're even living in it.

Question 17

What's your most common type of project?

Accepted Answer

Our bread and butter is full basement developments in unfinished spaces — open-concept rec rooms, a bathroom, sometimes a bedroom, wet bar, or home theatre. We also do a good number of legal suites. What ties them together is that they're complete developments, designed and built start to finish, not small one-off jobs.

Question 18

Do you have a showroom or office I can visit?

Accepted Answer

We don't have a showroom or office — keeping our overhead lean is part of how we keep your price down. Material selections happen at our suppliers' showrooms (flooring at All Floors Design Centre and Timbertown, tile at Tile & Stone Source, cabinetry at Queen's Kitchens), where you can see and choose finishes in person.

Question 19

How big is your team?

Accepted Answer

Our core team is around ten employees, and on any given basement you'll see roughly 15-20 people total over the course of the build, counting our crew and the dedicated sub-trades. Most of the team has been together for years, which is a big part of how we deliver consistently.

Question 20

What's your reputation for cleanliness and respect on site?

Accepted Answer

It's something we take seriously, and clients consistently mention it. We protect your home with floor runners and dust control, keep the site clean day to day, have each trade remove their own waste (no bin parked on your driveway), and do a full clean at the end. We treat your home like it's ours — and our A+ BBB rating and nine HomeStars Best of Awards reflect that.

Question 21

Can I read reviews from clients in my neighborhood?

Accepted Answer

Quite possibly — with well over a thousand basements across Calgary and the surrounding communities since 2011, we likely have reviews and completed projects near you. You can read our reviews online (we hold an A+ BBB rating and nine HomeStars Best of Awards), and at the on-site quote we can share references and examples close to your neighbourhood.

Company & Trust

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